![]() ![]() Last year, orders through the pair totaled about $875 million in gross food sales, resulting in combined revenue of more than $100 million. While online ordering still accounts for just a tiny fraction of the overall takeout industry, GrubHub and Seamless processed about 130,000 orders a day combined in the first half of this year. ![]() In recent years, all of the major companies have stepped up their marketing efforts, boosting their sales staffs and promoting themselves through everything from print ads in subway systems to online contests and dining discounts distributed through social media like Twitter and Facebook. Diners can search the menus, along with reviews posted by diners, on their computer or smartphone to find the food they want and then order and pay online.īut that hasn’t stopped the intense competition within the industry. Online takeout ordering services work by contracting with restaurants, mostly in large metropolitan areas, to list themselves on the websites. “We are excited to take our collective experience and move forward together to set a new industry standard for restaurants, diners and corporate clients,” Maloney, who co-founded GrubHub in 2004, said in a statement. Both New York-based Seamless and Chicago-based GrubHub will have significant representation on the new company’s executive team and board. GrubHub CEO Matt Maloney becomes CEO of the combined company, while Seamless CEO Jonathan Zabusky will serve as president. The new company will operate under the name GrubHub Seamless, but both brands and their respective websites will continue to operate separately, company spokeswoman Allie Mack said.įinancial terms were not disclosed. Rivals Seamless and GrubHub said Friday that they have completed their combination, creating an online takeout company covering about 25,000 restaurants in 500 cities. ![]()
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